The SCBWI 2012 Summer Conference was wonderful and also bewildering, in the
amount of information they gave us to process.
We will probably have more than one blog post on this. I am delighted to
go first.
I attended a breakout session at SCBWI with Ruben Pfeffer, an agent at
EastWest Literary.
Rubin has had a storied career in
publishing. He started as a designer with MacMillan Publishing, and then spent
twenty seven years at Harcourt Brace Jovanovich where he eventually became
President of the Trade Division. He served as SVP and Publisher for Simon and
Schuster Books. Divisions reporting to him included S&S Books for Young
Readers, Atheneum, McElderry Books, and Aladdin Paperbacks. In 2008 he launched
Allyn Johnston’s imprint at Simon and Schuster, Beach Lane Books.
In 2009 Ruben became a partner at East West Literary Agency. Rubin’s
breakout session was entitled
The
Symbiotic Relationship Between Agent And Client: Straight Talk About Mutual Success.
I am not going to give you his whole talk, but I will list the
Thirteen Reasons Why Your Manuscript Is
Rejected.
(Sorry folks. Could not resist the Jay Asher tribute. )
Since Ruben has worked both ends of the
business, I am sure this is a good list.
1.
The Editor didn’t connect on an emotional level with
the book. (If you have to sell it to the publisher, the marketing team and your
fellow editors and then spend two years with the manuscript nursing it through
the process, you have to love it.)
2.
The Editor doesn’t feel it will sell in today’s market.
3.
Voice: The voice either didn’t feel right, or, it felt too
familiar.
4.
Lack of Platform (I wish I had taken better notes on
this one. I think it means the author doesn’t have a social presence in the
media. )
5.
The Editor doesn’t like the subject matter.
6.
The Editor tried that kind of book before and didn’t
feel it worked.
7.
The Editor already has a similar book on his list.
8.
The Editor didn’t like the format. Be sure you have
formatted correctly. No typos or grammatical errors.
9.
You are writing in a crowded space. (i.e., right now, there
are a LOT of paranormal stories. The Editor may not feel there is room for
another.)
10. The
Editor doesn’t feel your story is for children.
11. Library
Funding is down. (I love this one.)
12. Barnes
and Noble is not carrying this kind of book
13. The
Editor doesn’t feel your book is special enough.
The next slide Ruben showed was a rejection letter from an unnamed house
listing the reasons they didn’t want a book he was offering them. (The
rejection listed a few of the reasons above including
not special enough)
The following slide was a letter from another unnamed publisher who raved over
that same book. That editor felt it was perfect.
The moral:
Keep submitting. Everyone will not love your work. You need to find the
right home. Dr. Seuss had 32 rejections before he found a home for his first
book. Jack London had 608 rejections, all of which he kept.
In the end it is all so worth it. I just received my first editorial letter from Beach Lane Books and I'm over the moon.
If you get specific notes from more than one person and the notes are similar, rejoice and look seriously at them. I have another letter from an editor on my adult book listing the changes she feels should be made. She's the second person who mentioned that one of my story arcs should include more barriers. I know both of these people are right on the money. I'm busy making the changes. They will go to my critique group before they go back to her.
Happy rewriting!