by Hilde Garcia
FIRST UP:
https://blog.bufferapp.com/brainstorm-write-epic-blog-post-4-simple-steps
Bryan Harris writes a fabulous post about how to write an epic
blog in 4 simple steps. For full details, check out his post, but the gist of
it is:
What if instead of writing blog posts you only answered
questions?
An excerpt from his site:
I would answer in less than 5 seconds with at least 3 minutes worth of dialogue.
No prep. No outline. No research.
However, if I were trying to write an article entitled “The 7 Reasons Your Idea Will Never Become A Business”
Gridlock. All dry. Words … are … hard.
There is something fundamentally different with writing about a TOPIC as opposed to answering someone’s specific QUESTION.
So, when you are stuck, try the following steps outlined by Bryan in his post:
Step
1: Don’t write, record
Step
2: Transcribe your audio
Step
3: Pretty it up
Step
4: Write 5 different headlines
Step
5: Publish
He has some great videos and an excellent easy to understand explanation about buffer analytics and how they can help you reach your audience more effectively.
Thanks Bryan.
Darren Browse has an amazing quick list of things that will give
you a greaet blog post. I like how
#9 connects with Bryan Harris’ use of buffer analytics. And I like how he ended this post with his
own #15 suggestion- ask your reader questions.
I am personally taking #3 and #4 to heart and am re-promising
myself to do #12, #17 and #19 better!
- Tell your story– it is one of the key things that will
make your content stand out of the crowd
- Share how you feel – it will take your readers to a deeper place and make
it more relatable
- You’ll never please
everyone – the sooner you make peace with
this reality, the better!
- Write about things
that matter to you – passion is
infectious and your readers will catch ahold of it. Tell
the world something important.
- Inform, inspire and
interact – aim to do these things every
week (read
more on this)!
- Experiment with different
styles of writing – it will help
you find your voice
- Mix up the length of
your posts – short
can be sweet but long can be epic!
- When an idea strikes – drop everything and capture it!
- Do everything you can
to understand who
is reading your blog – it will make
you much more useful to them.
- Before you publish – ask what you want your reader to do after reading
your post – and edit accordingly. Calls
to action are important!
- Become hyper
aware of problems – and
obsessively write posts that solve them.
- Put aside time to
create quality content – it doesn’t
just appear
- Put aside time to edit
and your posts – it will take them to the next
level
- Get a life – you’ll be a much more interesting writer if you’ve
lived a little
- Ask your readers questions – it will make them feel like they belong and you’ll
learn a lot from their answers!
- Take your readers on a
journey – posts that build from one to
another can be powerful. Build momentum
and create anticipation and you'll hook readers for the long term.
- Brainstorm regularly – generating ideas for future posts now can save a lot
of pain later and help you keep things rolling. I highly recommend mind
mapping.
- Not every post needs
to go viral – shareable content will help you
grow but it may not serve your current readers best.
- Write, Write Write – the more you practice,
the better you will get
- Publish selectively – you don’t need to publish everything you write
What quick blog writing
tips would you add?
Thanks Darren, these are great.
AND FINALLY:
www.quicksprout.com/2014/.../how-to-streamline-your-content-creation/
Ok, so Neil Patel seems to be as busy as I am, so I checked out his blog to see how he stays afloat.
For full details, check out his post, but the main points are:
From his post:
You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation.
The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. I publish three times a week on Quick Sprout, and I guest-post five times a week.
Here’s how I streamline my content creation, and here’s how you can too:
Step #1: Generate a list of potential topics
Time limit: You should spend no more than ten minutes on coming
up with content ideas.
Step #2: Create an outline
Time limit: You should spend no more than twenty minutes on
creating an outline. If it takes longer than that, you are picking topics that
you are not very familiar with.
Step #3: Write
Time limit: You should spend no more than sixty minutes on
finishing your post. The writing portion typically takes me
forty-five minutes, and then I spend fifteen minutes re-reading and
adjusting the post.
Step #4: Proofread, add a picture and schedule
Time limit: You shouldn’t spend any time on this step. Hire
someone to do Step #4.
Once you decide on the frequency of posting, make sure you create a few extra posts in addition to the required number. That way, if something doesn’t work out, you’ll have a few backup posts. Your readers will feel you are consistent even if you drop the ball with your content creation process."
My writing partners keep reminding me that I should use my teacher vacation days to write several posts as back ups so I don't drop the ball, but I can’t find my way out from the grading pile even during vacations!
However, what I did learn is that posting a blog isn't always about what you are interested in, you have to connect with your readers and two of these sites give me really concrete ways in which to do that. I like procedures and a solid process and these bloggers really have created a system that works for them, but has a universal appeal. I know that I for one, am going to try to recreate some of their tips for my own break throughs in the world of blogging.
I will be back soon with more reviews of links that will help you with THE BLOG.
And a parting question:
What things do you do to generate your weekly blog posts?
See I am already employing number #15! Enquiring minds want to know!
I dare you to reply.