Monday, January 30, 2017

Andrea J Loney on Preparing for Publication

By Susan J Berger and Andrea J Loney

Meet Andrea J Loney, whose first picture book Bunnybear will hit the shelves January 31st.
Although Bunnybear was born a bear, he feels more like a bunny. He prefers bouncing in the thicket to tramping in the forest, and in his heart he's fluffy and tiny, like a rabbit, instead of burly and loud, like a bear. The other bears don't understand him, and neither do the bunnies. Will Bunnybear ever find a friend who likes him just the way he is?

Sample Editorial Reviews:
"Despite the lighthearted tone, Loney's story has important things to say about identity and acceptance, and is valuable both as entertainment and a conversation-starter." Publishers Weekly, November 7, 2016

"A sweet story of friendship and acceptance…the message of being true to one's nature is one many children need to hear." Kirkus Reviews, December 15, 2016

Susan's review. Funny, charming, An implied message we all need right now. I plan to buy a copy for each of my grandchildren. I loved it.

Andrea's first ever Book signing is at Children's Book World this Saturday, Feb 4th, 2:30-4:00 PM
There will be puppets and sweet things and games.
address: 10580 W. Pico Blvd, Los Angeles 90064
More book signings at the end of this post.

Bunnybear is not actually her first book accepted by a publisher. Andrea won the 2014 Lee & Low New Voices Award for her biographical picture book, Take a Picture of Me, James Van Der Zee. It's illustrated by Keith Mallett ( ) and will make it's way onto the shelves in May, 2017. 

 In other news. Andrea will be inducted as a Brown Bookshelf Honoree on February 1st.

And this just in from Publisher's Weekly:
Erin Clarke at Knopf has bought world rights to Andrea J. Loney's Double Bass Blues, illustrated by Rudy Gutierrez, a picture book celebrating music and family in which a black boy shoulders his beloved double bass from his suburban school to his city neighborhood. Publication is slated for spring 2019. Jill Corcoran at Corcoran Literary Agency represented the author and the artist represented himself. I couldn't be happier for Andrea, and for her agent, Jill Corocran

I asked Andrea how she prepared for her book launch. here's her answer.
Preparing for Publication
One of the things I did not know when I first started writing picture books is how long it actually takes to get them out in the world. It can take a long time. Three years from sale to publication is not unheard of, and it can take years to get a book ready for sale. I’ve heard this process described as “hurry up and wait."
But once a book is sold and printed and about to hit the shelves, things can speed up at a dizzying rate. I’ve heard this phase described as “wait and hurry up.” So as soon as I sold my first book, TAKE A PICTURE OF ME, JAMES VANDERZEE!, I started searching for information on how to publicize my book. Most places mentioned getting a website, staying active on social media, connecting with bloggers, and things like that. Then I found this 15-tab book marketing preparation spreadsheet  It took me a few days to even read through it, but there were so many of great ideas for promoting a book online and offline, and through various forms of media. I downloaded this spreadsheet. It's incredible. A great author tool.
Also as a book gets closer to publication, the publisher’s publicity department sends out an author questionnaire. This multipage list asks questions about the author’s publishing contacts, local magazines and newspapers, organizations that might be interested in the book, and more. Then the publicity department combines the author's information with their own contact information to circulate advance reading copies of the book-to-be-published. So far I’ve filled out these forms for two publishers since both books will be published in the next five months.
Bookstore visits and signings are also very important for promoting a new book. Luckily, my publisher connected me with Tracie, the publicist, and she booked me to read BUNNYBEAR at three local bookstores and a children’s museum. There are lots of things that Tracie is doing behind the scenes, which is great because then I can focus on promoting my book by writing blog posts, engaging potential readers on social media, and inviting everyone I know to my book events.
Thank you, Andrea. I'm definitely going to the Children's Book World signing, bar flooding or famine. You are one of the most creative teachers I know and I can't wait to see what you have planned.
Andrea other events so far:
The Zimmerman Museum
Thursday, February 16 at 10:30 AM - 11:30 AM6505 Wilshire Blvd. #100, Los Angeles, CA 90048
Vroman's Bookstore
Saturday, February 18 at 10:30 PM - 11:30 AM
695 E Colorado Blvd, Pasadena, California 91101
Pages Bookstore Monday, February 20 at 10:30 AM - 11:30 AM (President’s Day)904 Manhattan Ave., Manhattan Beach, CA 90266



  1. Thanks for featuring Andrea...couldn't have happened to a nicer person and I'm so excited for her...Gives me hope!

  2. I couldn't be happier for Andrea! She has put in the hard work and deserves all these monumental successes and more. Look forward to owning and reading each one in print!


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